Archive: December 2006

Campaign: AVMA: Marketing Hawaii Winner: The American Veterinary Medical Association When the American Veterinary Medical Association decided to hold its 143rd annual convention in Honolulu, it wondered whether it had bitten off more conference kibble… Continued

Winner: Janet Moore, Director of Community Relations and Marketing, Mission & Health Hospitals Janet Moore embodies the concept of “doing well by doing good.” As the director of community relations and marketing for Asheville, North… Continued

Campaign: Picture the Future: Building a New Peel Board Brand – Internal Launch Kit Winner: Peel District School Board The Peel District School Board had a new logo, and it was proud of it. When… Continued

Campaign: Hurricane Katrina Response Winner: The Humane Society of the United States In response to Hurricane Katrina’s impact on the Gulf Coast, the Humane Society mobilized to help the area’s furriest residents. Anticipating the storm,… Continued

Campaign: Let’s Say Thanks To Our Troops Winners: Xerox Corporation and Give2TheTroops By early 2006, 150,000 United States men and women had been deployed to the Middle East, and Xerox Corporation wanted to find a… Continued

Campaign: Utah Teen Driving Safety Winner: AAA of Northern California, Nevada and Utah The best way to make young drivers into safe drivers is to give them the best driver training possible and keep their… Continued

Nonprofit PR traditionally embodies huge efforts made on tiny budgets, and this year’s winners are no exception. From the top campaign in the “shoestring” category (the Pennsylvania Department of the Auditor, for its push to… Continued

Using An Alias To Deal With Media In Blogs? A recent conversation revealed that a senior-level PR practitioner had noticed an unsavory blog post about his company and responded to the post under an alias… Continued

Are PR professionals salespeople? Is the story pitch equal to the product sell? Most PR professionals like to think they are in a different class from the typical caricature of the high-pressure salesperson. And, they… Continued

Company: Comcast South Florida Timeframe: October 2005 When a crisis doesn’t pose a direct threat to the employees of a company, it’s easy to cut to the chase and deal immediately with the issues in… Continued