Tip Sheet: The Art Of The Pitch, The Science Of The Sale

Are PR professionals salespeople? Is the story pitch equal to the product sell? Most PR professionals like to think they are in a different class from the typical caricature of

the high-pressure salesperson. And, they are. At the same time, pitching stories to the media truly is "sales" at its most strategic level. The best PR professionals will

master effective, strategic selling techniques.