Archive: December 2006

I recently had a conversion experience. No, it wasn’t religious! It was, instead, related to the PR measurement world, and to my new-found faith in my fellow practitioners.

In honor of the holiday season, PR News will not publish Monday, December 25 or Monday, January 1. We will resume publication on January 8. We hope you enjoy the season and have a happy… Continued

New Year, New You, Better Night’s Sleep? It’s a time for revamping personal images, kick-starting often short-lived relationships with the local gym and reconnecting with friends and family. But the beginning of 2007 also holds… Continued

After brief stints as a speechwriter on a Presidential campaign and as a stringer for Gannett, I segued into the world of corporate communications as the financial editor of a New York Stock Exchange-traded company.… Continued

Company: NJ Healthcare Agency: MWW Group Timeframe: 2005 Company: New Jersey Department of Health ?and Senior Services Agency: Fleishman-Hillard Timeframe: 2005 When you try to tell a group of people about a service that could… Continued

Blogger See, Blogger Do? It’s not news that blogs are here to stay both here and abroad (see p. 2), but the following results from a Peppercom and Bulldog Reporter survey of 1,162 marketing industry… Continued

It’s a blog-eat-blog world out there, and communications professionals have long since taken note. Survey after survey reaffirms practitioners’ awareness of the importance of blogosphere involvement, whether that means monitoring blogs or maintaining a blog… Continued

Seven Things You Will Learn From This Week’s Issue Of PR News 1. You don’t have to blog to participate in the blogosphere. 2. Nearly one-third of companies that have a blog say it is… Continued

By all counts, 2006 was a year of momentous transitions. Financially speaking, the long-stagnant economy experienced a turnaround, marked by the Dow’s first leap over the 12,000 hurdle, not to mention the rush of hedge… Continued

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