Seven Things You Will Learn From This Week's Issue Of PR News
1. You don't have to blog to participate in the blogosphere.
2. Nearly one-third of companies that have a blog say it is written by the company's CEO.
3. 40% of Americans believe businesses should spend more money than they do now to help solve global challenges facing people in other countries.
4. At least four PR textbooks, all from different publishers, bear the name Public Relations Writing. Only one is recommended in this week's Between the Pages section.
5. Nearly half of polled respondents find it hard to justify PR expenditures to senior management.
6. Successful multicultural campaigns are all about trust.
7. Community "ambassadors" can pave the way for multicultural PR success.