New Year, New You, Better Night's Sleep?
It's a time for revamping personal images, kick-starting often short-lived relationships with the local gym and reconnecting with friends and family. But the beginning of 2007 also holds promise
for the PR professional in all of us: revamping our organization's image, kick-starting a hopefully long-term relationship with big-time clients and reconnecting with the industry's thought
leaders.
Considering some of the stand-out trends of 2006 -- and anticipated ones of 2007 -- highlighted in this issue, as well as hopeful goals for the coming year, we surveyed industry leaders to learn
what keeps them up at night when thinking about 2007. A quick-hit list:
- International competition
- Bad research methodology on the part of upstart competitors
- Credibility
- Being seen as engaging in "spin"
- Keeping up with the industry's constant changes
- Tracking new media effectively
- Proving ROI
- Running an effective and ? efficient agency
With this list in mind, PR News wants to know what keeps you up at night when you contemplate the state of the industry, and how you plan to deal with it. Visit the PR News
Forum (http://www.prnewsonline.com) to post your comments and to see what fellow PR insomniacs are thinking.