What to Say and When to Say It: The Challenges of Lay-Off News

When the AOL unit of Time Warner recently announced it was laying off 5,000 members of its worldwide workforce, it went through great efforts to make its announcement as

upfront and detailed as possible. The company's announcement stressed the underlying reasons behind its decision, detailed why this action was unavoidable, and spelled out how

much this would ultimately cost the company (upwards of $175 million in employee severance).