Archive: July 2006

There is nothing funny about prostate cancer. But for Dr. Richard N. Atkins, CEO of the National Prostate Cancer Coalition, inspiration for promoting awareness of this medical condition arose from a late-night funnyman. “Ever since… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins go postal over the USPS’ PR problems.) PHIL: If anyone needs a boost of good PR, it is the U.S. Postal Service. They keep raising… Continued

Have you done your grocery shopping today? Even better: Have you stopped to consider the PR behind the supermarket industry? More than ever before, this industry needs to ratchet up its PR tactics: Rising food… Continued

Company: KMS California Agency: Warschawski Public Relations Timeframe: October 2005 to April 2006 Texas folklorist James Frank Dobie once offered this pithy observation on the lethal consequences of conformity: Conform and be dull. Earlier this… Continued

During the latter part of the 19th century, Martha Jane Canary was the most publicized woman in America. If her name is unfamiliar, you may recognize her nickname: Calamity Jane. Though just what Calamity Jane… Continued

Question: Would you happen to know the current level of corporate philanthropy? ANSWER: As luck would have it, The Foundation Center recently released the 2005 edition of its “Key Facts on Corporate Foundations.” This report… Continued

By Loren Lloyd Imagine doing your daily PR work without a computer. If you don’t maintain your computer correctly, you will. Basic computer maintenance is not difficult. Here are some easy tips to keep your… Continued

After explaining the 9/11 attacks represented God’s anger over left-wing American political factions and defining Ariel Sharon’s crippling stroke as God’s fury against the Israeli withdrawal from Gaza, what could televangelist Pat Robertson possibly do… Continued

(This article was written by Ed Moed and Ted Birkhahn, who are, respectively, managing partner and managing director at the New York agency Peppercom.) We’re always hearing a great deal about change within the public… Continued

(In this second half of our two-part series, we will explore how progressive PR leaders are eschewing many of the traditional PR strategies in favor of guerrilla PR, event marketing and buzz promotions in order… Continued