Have you done your grocery shopping today? Even better: Have you stopped to consider the PR behind the supermarket industry? More than ever before, this industry needs to
ratchet up its PR tactics: Rising food prices, changing consumer tastes (particularly in a wider embrace of natural and organic foods) and non-traditional competition from online
delivery services and a certain mega-retailer based in Bentonville, AR, has provided supermarkets with deeper challenges. This week, we examine three supermarket players to see
if their aisles are flowing with Good PR or if they are stuck at the checkout counter with a bag full of Bad PR.