Archive: July 2006

Change for the Better Jeremy Pepper is not afraid of change. In fact, he’s made a career out of evolving and adapting to new environments. Pepper recently joined the San Francisco office of Weber Shandwick… Continued

Until relatively recently, most Americans probably never heard of the United Arab Emirates. But increasingly, this confederation of seven tiny emirates (most notably Dubai) has generated considerable attention in the American and European media. The… Continued

Company: The Very, Very Good Earth Timeframe: January to April 2004 Few people would credit bunnies with inspirational PR decisions, but Ben Kubelsky found his most successful promotional campaigns thanks to a trio of bunnies… Continued

Some people will do anything to promote themselves in order to get a Hollywood contract. In the case of Ryan Dacko, “anything” involves running across the country from his home in Syracuse, NY, to the… Continued

By Brandi North-Williams According the most recent US Census statistics, Hispanics represent 14% of population and African Americans account for 12%, followed by foreign-born citizens (11%) and Asian Americans (4%). The growth in the Hispanic… Continued

Who Handles Angry Bloggers? Here’s a hypothetical situation: It is discovered that a malcontent blogger is talking trash about your company online. Within the corporate hierarchy, who should respond to the angry blogger? Is that… Continued

By Katie Paine On the one hand you have a world renowned French soccer star, rags to riches hero to millions around the world, winner of the most of the honors the soccer world has… Continued

What can PR professionals learn from the life experiences of Thomas R. Martin? No flippancy intended, but where can we start? As one of the most influential and successful PR practitioners of our time, Martin… Continued

Going Dutch It is not unusual for a PR professional to write a book about PR. But it is unusual for a PR professional to write a book on how the Netherlands fought to preserve… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins hop all over a crisis communications story involving a man in a frog costume.) PHIL: This column involves PR, HR and crisis communications. I read… Continued