Archive: April 2006

When Aldina Tracey takes the podium this Wednesday in New York to host the seminar “How to Generate Free Publicity to Get Your Business Noticed,” she will be prepared to answer the main question that… Continued

(This week, PR News editors Phil Hall and Courtney Barnes hold an ashtray to the anti-smoking PR campaigns and Big Tobacco’s stealthy marketing efforts.) COURTNEY: It looks like PR is in the news again, this… Continued

The level of competition within the financial services industry has never been stronger, with a variety of institutions elbowing each other for a greater slice of market share. Too often, though, it is uncertain whether… Continued

Company: Home for Little Wanderers Timeframe: December 1-19, 2005 Unless you follow baseball, the name of Theo Epstein may not ring the proverbial bell. If you live in Boston, however, his name rings bells of… Continued

Senior PR professionals are no strangers to the time-management challenges of day-to-day business. From client meetings and acquisitions to internal communications, press release writing to crisis prevention, it’s often hard enough to find time to… Continued

Question: How did we ever live without e-mail? Better Question: How can we live more successfully with e-mail? Anyone can use e-mail as part of their daily PR activities, but there is a big difference… Continued

By Angela Jeffrey For today’s Tip Sheet, I’m moving away from my comfort zone (media analysis) and highlighting research tips from one of the best white papers on the Institute for Public Relations Commission for… Continued

The Plank Center for Public Relations Studies at The University of Alabama has announced a new competition where up to $25,000 in competitive grants will be awarded to PR professionals and students. The program, according… Continued

(This article was written by Nancy Sells, senior vice president of sales strategy & implementation at PR Newswire, and Ira Krawitz, vice president of evaluation services at PR Newswire.) Measuring the effectiveness of public relations… Continued

Sister Patricia Wolf may not seem very intimidating when you walk into her office at the Interfaith Center on Corporate Responsibility (ICCR) in New York. But when it comes to getting corporate America to toe… Continued