Archive: April 2006

What can the PR industry learn from the world of opera? Plenty, especially if the maestro conducting the lesson is Michael Capasso, co-founder and general director of the Dicapo Opera Theatre in New York. Pay… Continued

(This week, PR News editors Phil Hall and Courtney Barnes part company as Courtney heads off for a new career in, of all things, the public relations industry.) PHIL: I have some sad news to… Continued

Roger Bolton announced his retirement as senior vice president of communications for Aetna, headquartered in Hartford, CT. Bolton has been with Aetna for 11 years and will remain at the company until a replacement is… Continued

What are the effects of long-term financing on high-visibility PR? If this week’s edition of the Delahaye corporate reputation gauge is any indication, the effects can be staggering. This week’s measurement chart covers the period… Continued

Company: Whirlpool Corp. Agency: ZENO Timeframe: Jan. to Nov. 2005 When you think of great inventors, the common image is male: Benjamin Franklin, Robert Fulton, Thomas Edison, and so forth. Women inventors have historically not… Continued

Question: When attempting to link media coverage to business outcomes, is there a way to cut through the clutter and get effective measurement results? ANSWER: According to the communications executives at PR News’ recent Webinar… Continued

By Chris Hinze If you think managing PR for the Washington, DC office from of a New York law firm is hard, try handling PR in London and Paris from the West Coast. As U.S.… Continued

Where do you draw the line when it comes to PR? For actress Gretchen Mol, the line involves clothing (or the lack thereof). During the production of her newly released film “The Notorious Bettie Page,”… Continued

By Katie Paine The notion that April showers bring May flowers obviously originated with the same intelligence sources that told us that Niger had yellowcake. I don’t know about you, but around these parts, April… Continued

You never know what could happen when you take time off from work. For Chris Doherty, a doctor’s appointment took him away from the office for a day – and as luck would have it,… Continued