PR Scorecard: Good PR / Bad PR: Financial Services Messaging

The level of competition within the financial services industry has never been stronger, with a variety of institutions elbowing each other for a greater slice of market share.

Too often, though, it is uncertain whether these companies are properly targeting their PR focus. This week, we'll examine the PR strategies behind a trio of financial services

players: A somewhat oversized newcomer seeking admission to the industry, an old-time veteran openly muttering about its image problems, and a feisty independent seeking out new

customers with innovative generosity. Is this Good PR that you can bank on or Bad PR that crashes like a bounced check?