Tip Sheet: Research Tips for the Budget-Strapped: Spend a Little, Get a Lot

By Angela Jeffrey

For today's Tip Sheet, I'm moving away from my comfort zone (media analysis) and highlighting research tips from one of the best white papers on the Institute for Public

Relations Commission for PR Measurement & Evaluation's Web site: "Research Doesn't Have to Put You in the Poorhouse" by Walter K. Lindenmann, PhD, one of the foremost

fathers of PR research.