PR Pulse: The Jack Felton Golden Ruler Award

The Golden Ruler Award, the industry's top honor for public relations measurement and evaluation, has been renamed in honor of Jack Felton, former president and CEO of the

Institute for Public Relations and a co-founder of the group's Commission on Public Relations Measurement & Evaluation. PR News is a media sponsor of the

2006 Jack Felton Golden Ruler Award, and applications for the award are now online at, with a June 30 deadline. Judging criteria falls into three areas: Research methodology, quality and

substance, and contribution to the practice of public relations. Winners will also be honored at an award ceremony at the IPR's Summit on Measurement, held in September on the

campus of the University of New Hampshire in Durham, NH.