Today’s Search Engine Optimization: It’s Everyone’s Problem – and Solution

PR professionals have been confronting the digital frontier for years now, but it has yet to become a perfect science. Thus, the best approach is to take challenges one at a

time, individually mastering the communications potential of each facet of the Internet. Blogs, RSS feeds and intranets have already been the focus of much talk within the PR

world. Now, it is time for search engine optimization (SEO) to be in the spotlight.