Archive: February 2006

Nix the Bunny, Cue the Manatee When it comes to identifying an animal that goes with Easter, the bunny is the top choice. But if the Save the Manatee Club has its way, Peter Cottontail… Continued

Company: Wisdom Publications Budget: $24,000 Wisdom Publications is a small nonprofit book publisher based in Sommerville, MA, which focuses on titles relating to Buddhist studies and principles. Not unlike other niche publishers, it has its… Continued

By Brian MCManus Purchases and consumption are emotionally-driven events, and organizations that fully understand and appreciate this reality, especially those selling commodities, are better positioned for success. This is not new information to PR pros;… Continued

The Global Reporting Initiative, an independently-operated collaborating center of the United Nations Environment Program, is seeking input from PR professionals to update its corporate social responsibility (CSR) reporting guidelines. CSR-related suggestions and comments can be… Continued

By Katie Paine I had a musician friend who used to say that when he was playing at this one bar, “You could tell how soon the fight was going to break out by the… Continued

For many companies, corporate social responsibility (CSR) is still a vast and unknown dimension. How do you approach it from both a business and a good-works perspective? How, in a world full of significant needs… Continued