PR Pulse: CSR, GRI & You

The Global Reporting Initiative, an independently-operated collaborating center of the United Nations Environment Program, is seeking input from PR professionals

to update its corporate social responsibility (CSR) reporting guidelines. CSR-related suggestions and comments can be submitted to the GRI through March 31; the GRI plans to

release its new CSR guidelines in October. "We hope to help companies report true qualitative response that is not spin because if you've got goals, metrics, and data on it, then

it will be seen that you're managing and reporting truthfully," says Alyson Slater, the GRI's associate director of communications. "And that by putting it out there, with data,

it is easier for PR people to help their companies show a face of truth." For detailed information on the GRI guidelines go to To obtain general information on the GRI, go to