Steve Harris returned to General Motors as vice president of global communications. He replaces the departing Tom Kowaleski, who replaced Harris when the latter retired in 2004. John Hinrichs was named national director of communications… Continued
Archive: February 2006
Phil & Courtney Talking PR: Hunting with Dick Cheney
February 20th, 2006 by PRNEWS(This week, PR News editors Phil Hall and Courtney Barnes dodge the Vice President’s rifle while commenting on the PR debacle surrounding his recent hunting mishap.) PHIL: Hey Courtney, do you want to go hunting… Continued
Consumer Relations: The Buck Stops There
February 20th, 2006 by PRNEWSNo matter how big the business or how deep its pockets, corporations still live or die at the hands of consumers. If the products and services are delivered with attention to individual consumption habits, chances… Continued
Flex Appeal: Bodybuilding.com Grows PR Muscle With Readers Creating E-Commerce Content
February 20th, 2006 by PRNEWSCompany: Bodybuilding.com Timeframe: 1999 to present Budget: None (online promotion from company Web site) When is an e-commerce site not an e-commerce site? In the case of Bodybuilding.com, the answer is simple: When it becomes… Continued
Non-Sell Blogging; PR for Invisible Indians
February 20th, 2006 by PRNEWSQUESTION: How much of a corporate blog should belong to the corporate side and how much belongs to the blogger? ANSWER: There is no be-all/end-all answer to this still-evolving field. One person who is defining… Continued
Understanding and Selling the Value of Public Relations
February 20th, 2006 by PRNEWSBy Jeffrey Sandman A recent internal study conducted by Procter & Gamble, the world’s largest consumer-products group, found a much higher return on investment from their public relations expenditures than their advertisements. As a result,… Continued
VNR Challenge: Measuring Audiences, Getting Quality Airtime
February 20th, 2006 by PRNEWSWhen Doug Simon received the results of a survey co-sponsored by his company, DS Simon Productions, and PR News, there was one set of numbers that bothered him. When asked, “Have you ever received an… Continued
U.S. PR Pros Offer Solutions For Denmark Boycott Crisis
February 20th, 2006 by PRNEWSMuch of the recent news coverage of the Islamic world’s protests of cartoons published in the Danish newspaper Jyllands-Posten have focused on the Muslim perceptions of blasphemy in depicting the Prophet Muhammad in comic situations,… Continued