Image Patrol: PR News Report Cards: It’s a Relationship, Stupid!

By Katie Paine

I had a musician friend who used to say that when he was playing at this one bar, "You could tell how soon the fight was going to break out by the tone of the footsteps coming

up the stairs." I think we in PR can tell how soon a crisis is going to break out by the tone of the relationship between a CEO and his/her PR advisors.