The Promise – And Peril – Of Google’s One-To-One PR Tools

So far, the impact of Google's technology has been focused on the advertising industry, but that's only because the PR value has yet to be raised in marketing circles.
Though PR traditionally is focused on media relations, at the end of the day, we're out to shape perception. And whether that's making your CEO look brilliant, embarrassing
political opponents or limiting reputation damage in a scandal, no tool should be left out of the PR toolbox.