When TJ Walker recently sent out a copy of his new book "Media Training A-Z" to 650 presidents of PR firms and PR consultants in the New York area, he asked each of them to
give him a bite (promoting the book) that would appear in the next edition.
Walker figured PR pros would relish the opportunity to get their names and their firm's names in front of a book that could be read by clients and prospects. Walker figured
wrong.
Out of the 650 who received the book, only 17 responded. Yet the very first response was from PR titan Howard Rubenstein, whose office sent Walker an e-mail just one day
after being mailed the book.
"Do PR people believe in PR?" asks Walker, "and is Howard Rubenstein successful because he understands that PR isn't just for your clients but your firm and for yourself as
well?" Hmm, may be something to consider in an increasingly cluttered media/marketing environment...Contact: TJ Walker, [email protected]