Yet Another Group You Have To Track…

We've all heard of "influentials" or that 10% of individuals in
the United States who -- through their insatiable appetite for
politics, policy and government -- influence the other 90% of us on
all sorts of important decisions (See PR News, March 16,
2005; July 26, 2004). Now, add another moniker to people who can
have a tremendous impact on your brand, product and/or service
vis-a-vis the public: tech-fluentials.