What's atop the agenda for the next generation of business
leaders? Trust? Crisis management? Wrong on both accounts. Despite
the current din on how crucial it is for companies to wrap their
arms around those issues if they want to succeed in the future,
marketing will be the most important area of expertise for
tomorrow's decision-makers, says a new study. The survey took the
pulses of 1,300 business executives and found that marketing came
out on top, followed closely by operations. The survey will be
discussed at LEADERS LIVE - a two-day forum on strategic
leadership in New York City June 13-14 (http://www.iirusa.com/lmbite).
Source: Institute for International Research
(IIR)