Archive: March 2004

Jockey for new slot at Forbes

March 8th, 2004 by

The April 1 issue of Forbes (April 19 cover date) will include the new Forbes 2000 list, replacing the Forbes 500, which is being retired after 35 years. The Forbes 2000 list is in response… Continued

Trump(et) Sounds for PRSA’s annual meeting

March 8th, 2004 by

Real estate magnate (and current star of NBC’s hit reality show “The Apprentice”) Donald Trump has proven he knows how to navigate the PR terrain. He’s not only survived, but also thrived in the face… Continued

Cosmic New Concept to Scrub Away Your Troubles: Honesty

March 8th, 2004 by

Everyone is worried that the press is going to ‘get’ him. It’s funny. Suddenly people in powerful jobs are so-o afraid peccadilloes will come whooshing out of the closet. If you hired a nanny without… Continued

For Crisis Management, Pro SportsTeams Need to Step up to the Plate

March 8th, 2004 by

A major earthquake right before the start of the third game of the 1989 World Series. Crumbling stadium infrastructure in Toronto’s SkyDome, in which three separate incidents since 1989 have resulted in the deaths of… Continued

Media Insight: Cold Pizza

March 8th, 2004 by

Walt Disney Co. 305 W. 34th St., 12th Flr. ,New York, NY 10001-2402 212.609.4500 www.coldpizza.tv The Wind Up ESPN, the undisputed champion of cable sports programming, has been trying to expand its brand lately, with… Continued

Media Metrics

March 8th, 2004 by

As PR execs scramble to find ways to maximize the Internet, it’s important to keep in mind one of the oldest (and still robust) mediums: radio. It’s a powerful PR tool, particularly when targeting people… Continued

PR Fumbles at Univ. of Colorado Could be Costly

March 8th, 2004 by

In 1992 the Naval Investigative Service released a report on the September 1991 convention in Las Vegas of the U.S. Navy aviators’ Tailhook Association. Its conclusion: 14 female naval officers and 12 female civilians were… Continued

Anyone Home? How PR Circumvents Spam Filters

March 8th, 2004 by

For PR pros, spam filters are a mixed blessing. An in-box free of Viagra ads, body parts and letters from Nigerian parliamentarians? Great. But there’s a downside. Outgoing press releases may be going into the… Continued

Most Admired Companies (in Social Responsibility)

March 1st, 2004 by

Fortune’s current issue feature’s the magazine’s annual list of America’s Most Admired Companies. Aside from the top 10 (the usual suspects, like Dell, General Electric, Microsoft and Starbucks) companies are ranked by industry. To arrive… Continued

Study Says Companies Behind the Eight Ball on IT

March 1st, 2004 by

It’s no longer a matter of whether corporate America addresses its boardroom problems but when, where and how. Despite a growing reliance on technology — fueled by increased public scrutiny and new government regulations a… Continued