The April 1 issue of Forbes (April 19 cover date) will include the new Forbes 2000 list, replacing the Forbes 500, which is being retired after 35 years. The Forbes 2000 list is in response… Continued
Archive: March 2004
Trump(et) Sounds for PRSA’s annual meeting
March 8th, 2004 by PRNEWSReal estate magnate (and current star of NBC’s hit reality show “The Apprentice”) Donald Trump has proven he knows how to navigate the PR terrain. He’s not only survived, but also thrived in the face… Continued
Cosmic New Concept to Scrub Away Your Troubles: Honesty
March 8th, 2004 by PRNEWSEveryone is worried that the press is going to ‘get’ him. It’s funny. Suddenly people in powerful jobs are so-o afraid peccadilloes will come whooshing out of the closet. If you hired a nanny without… Continued
For Crisis Management, Pro SportsTeams Need to Step up to the Plate
March 8th, 2004 by PRNEWSA major earthquake right before the start of the third game of the 1989 World Series. Crumbling stadium infrastructure in Toronto’s SkyDome, in which three separate incidents since 1989 have resulted in the deaths of… Continued
Media Insight: Cold Pizza
March 8th, 2004 by PRNEWSWalt Disney Co. 305 W. 34th St., 12th Flr. ,New York, NY 10001-2402 212.609.4500 www.coldpizza.tv The Wind Up ESPN, the undisputed champion of cable sports programming, has been trying to expand its brand lately, with… Continued
Media Metrics
March 8th, 2004 by PRNEWSAs PR execs scramble to find ways to maximize the Internet, it’s important to keep in mind one of the oldest (and still robust) mediums: radio. It’s a powerful PR tool, particularly when targeting people… Continued
PR Fumbles at Univ. of Colorado Could be Costly
March 8th, 2004 by PRNEWSIn 1992 the Naval Investigative Service released a report on the September 1991 convention in Las Vegas of the U.S. Navy aviators’ Tailhook Association. Its conclusion: 14 female naval officers and 12 female civilians were… Continued
Anyone Home? How PR Circumvents Spam Filters
March 8th, 2004 by PRNEWSFor PR pros, spam filters are a mixed blessing. An in-box free of Viagra ads, body parts and letters from Nigerian parliamentarians? Great. But there’s a downside. Outgoing press releases may be going into the… Continued
Harris Interactive Handicaps Corporate Reputation
March 1st, 2004 by PRNEWSJohnson & Johnson captures first place in the annual ranking, while UPS places second. The study, which measures corporate reputation, looked at familiarity and trust in NGOs (Non-Government Organizations) and provided updates on the public’s… Continued