That Debra Shriver, VP/Chief Communications Officer of The Hearst Corporation will be honored at the 2004 Matrix Awards, sponsored by New York Women in Communications Inc. (NYWICI). Hearst Magazines President Cathleen Black will present Shriver… Continued
Archive: March 2004
Study Says Companies Behind the Eight Ball on IT
March 1st, 2004 by PRNEWSIt’s no longer a matter of whether corporate America addresses its boardroom problems but when, where and how. Despite a growing reliance on technology — fueled by increased public scrutiny and new government regulations a… Continued
Most Admired Companies (in Social Responsibility)
March 1st, 2004 by PRNEWSFortune’s current issue feature’s the magazine’s annual list of America’s Most Admired Companies. Aside from the top 10 (the usual suspects, like Dell, General Electric, Microsoft and Starbucks) companies are ranked by industry. To arrive… Continued
Walking a Fine Line Between Inspiration and Intimidation
March 1st, 2004 by PRNEWSYou have to wonder how Halliburton employees reacted when their CEO called on them to write letters to the editor of local newspapers defending the company in the face of various misconduct allegations. Dave Lesar… Continued
After Some Well-Placed Deposits in Media, Bank Campaign Shows Positive Returns
March 1st, 2004 by PRNEWSAs the bank ING DIRECT moved into the San Francisco market in December 2003, bank executives knew their consumer message cold: Banking with us is easy, and it can save you money. They even knew… Continued
Analyst Insight: Rebecca Wettemann
March 1st, 2004 by PRNEWSVP/Research, Nucleus Research Inc. 36 Washington Street, Wellesley MA 02481 781.416.2900 [email protected] The Wind-Up It won’t be like the tech famine of the last few years, of course, but for PR execs pitching technology products… Continued
Q&A: Learning the Fundamentals of Leadership
March 1st, 2004 by PRNEWSJim Kouzes has been studying leadership trends for more than three decades. Kouzes, the best-selling author of “The Leadership Challenge (along with co-author Bruce Posner), is chairman emeritus of The Tom Peters Company, which specializes… Continued
Analysts Can Be Your Best Friend – or Worst Enemy
March 1st, 2004 by PRNEWSDeborah Radman has lost track of the amount of time and money she has saved by talking to industry analysts who “really get to the nub” of what she needs to know to properly advise… Continued
School Days: Educating Sales Forces on Power of PR
March 1st, 2004 by PRNEWSIt’s a PR lament. But one that has nothing to do with reporters. “All sales people think we do is write press releases,” says Ellen Slaby, director of media/events at Centra Software (Lexington MA), which… Continued