Subscription Content Platinum PR Award Winner/Product Launch: Rogers & Cowan launch of Vanilla Coke: PR Provides Fizz For Launch of Vanilla Coke 02/23/2004 By PR News It was a PR campaign that gave new meaning to the term "bean counters." To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.