As the holiday shopping season kicks into high gear, consumers will be combing their local newspapers for high-end consumer electronic products like VCRs, DVDs and -- natch --
hand-held camcorders (everybody is a director these days). PR NEWS asked Delahaye Medialink to track the newspapers with the biggest concentration of readers who are planning to
buy one of said electronics in the next 12 months. The top spot goes to the Pennysaver in Los Angeles; The New York Daily News had the second highest number of readers planning to
buy movie-related electronic gear. That's not much of a stretch, considering that New York is one of the biggest hubs of consumer culture. Once you get past the major markets, the
level of buyers, vis-a-vis newspapers, goes way down.
Keeping Up with the Joneses
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Survey of Persons Planning To Buy Videocamera/VCR/DVD In Next Months Top Ten Cities and Top Ten Newspapers January 2002 — March
2003 |
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Rank
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CITIES/Newspapers
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Total Adult Readers 18+
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Total Readers purchasing VCR etc. next 12 months
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1
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ATLANTA/Atlanta Journal/Constitution |
1,487,400
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393,600
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2
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LITTLE ROCK, AR/ Democrat-Gazette |
268,300
|
58,900
|
|
3
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NEW ORLEANS, LA/ Times-Picayune |
642,800
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140,800
|
|
4
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TULSA, OK /Tulsa World |
367,900
|
91,900
|
|
5
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LOS ANGELES, CA/ Pennysaver |
4,021,400
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1,024,600
|
|
6
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MEMPHIS, TN/Commercial Appeal |
518,500
|
124,500
|
|
7
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RENO, NV/ Gazette-Journal |
183,300
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39,000
|
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8
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COLUMBIA-JEFFERSON CITY, MO/The Add Sheet |
61,500
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14,000
|
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9
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NEW YORK, NY Daily News |
3,424,000
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1,011,200
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10
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BIRMINGHAM, AL/ Birmingham News |
432,000
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95,400
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