With Halftime Over PR World Has to Shake-Up Web Playbook

During the go-go days of the late-1990s companies threw coin at the Internet to build Web sites that looked pretty and a had a lot of bells and whistles, never mind aligning
the Web with real business needs like enhancing communications with various stakeholders and generating sales. When the bloom fell off the Web rose in 2000, companies felt burned
and dialed back their Web investments considerably. Now, however, many companies face a crossroads with the Web.