The granddad of sports media brands and the brash teenager in the field are coming together. FOX Sports and Sporting News announced last week that they were creating a Web- based sports network catering to… Continued
Archive: July 2003
Increasing Clout of "Infuentials" Online…
July 28th, 2003 by PRNEWSA recent report shows that so-called “Influentials” are becoming a force to be reckoned with online. The study, conducted by RoperASW/washingtonpost.com, took the pulse of 3,206 washingtonpost.com visitors who met Roper’s definition of an Influential.… Continued
What Hiring Mgrs Are Looking For In Current Climate
July 28th, 2003 by PRNEWSNot long ago it was considered a bonus to prospective employers if you had bounced around a bit in the job market, particularly in PR. The thinking was that with such a furious pace of… Continued
PR Execs Face Long Road Back to Higher Salaries
July 28th, 2003 by PRNEWSDuring the go-go years in the late 1990s, a job in public relations was considered a sexy gig, even though the nitty-gritty of PR work has never quite qualified as a glam profession. Still, as… Continued
Measuring Media Relations Outputs for Internet Publications
July 21st, 2003 by PRNEWSIf you think guidelines to measure print and broadcast media can give you a headache, trying to measure articles on the Internet is is akin to getting a frontal lobotomy. How does one determine the… Continued
Drilling for Gold: Using Research To Grab Bigger Budgets for PR
July 21st, 2003 by PRNEWSIs your slice of the budget pie shrinking each year? It’s time to fight back. Along with your ability to create terrific programs, your most valuable weapon is research. Used wisely, it can get you… Continued
Creating Awareness of Medical Condition Helps To Boost Brand
July 21st, 2003 by PRNEWSWhen retail giant Office Depot came calling, Joe Guzzardo knew it was his lucky day. As communications director for the National Alliance for Autism Research (NAAR), Guzzardo has a tough challenge: promoting awareness of autism,… Continued
Media Insight: Women’s Wear Daily
July 21st, 2003 by PRNEWSFairchild Publications Inc. 7 W. 34th Street 3rd Floor New York, NY 10001 212.630.3500 http://www.wwd.com The Wind-Up While titles like Marie Claire and Glamour provide coverage of the fashion industry chapter-and-verse, Fairchild Publications’ flagship Women’s… Continued
Tech Tools and PR: Never the Twain Shall Meet?
July 21st, 2003 by PRNEWSScore one for PR pros who think that PR is an art form and doesn’t lend itself to science. Senior-level marketing executives and directors from 52 U.S.-based high tech firms participating in a recent survey… Continued