Archive: July 2003

Blog Blitz…

July 28th, 2003 by

Blogs, or daily Web logs, are one of the fastest-growing segments of the online universe. Now The Dallas Morning News is getting into the act. The daily just launched an editorial blog, called DMN daily.… Continued

Fox, Sporting News team up…

July 28th, 2003 by

The granddad of sports media brands and the brash teenager in the field are coming together. FOX Sports and Sporting News announced last week that they were creating a Web- based sports network catering to… Continued

Increasing Clout of "Infuentials" Online…

July 28th, 2003 by

A recent report shows that so-called “Influentials” are becoming a force to be reckoned with online. The study, conducted by RoperASW/washingtonpost.com, took the pulse of 3,206 washingtonpost.com visitors who met Roper’s definition of an Influential.… Continued

What Hiring Mgrs Are Looking For In Current Climate

July 28th, 2003 by

Not long ago it was considered a bonus to prospective employers if you had bounced around a bit in the job market, particularly in PR. The thinking was that with such a furious pace of… Continued

Is there anything celebrities can’t do? …

July 21st, 2003 by

In yet another example of how celebrities move messages, a new has study found that after NBC “Today” show host Katie Couric had a colonoscopy live on national TV in March 2000, colonoscopy rates nationwide… Continued

Bad PR

July 21st, 2003 by

The recording industry is turning up the volume in its campaign against file sharing of copyrighted music over the Internet. Several recording groups, including the American Federation of Musicians, American Federation of Television and Radio… Continued

Good PR

July 21st, 2003 by

McDonald’s was in the deep fryer in 2002, as the world’s number one fast-food chain reeled from six consecutive quarters of lower earnings. But the Golden Arches have bounced back this year, and PR has… Continued

Time Will Tell Whether New PR Alliance Has Any Legs

July 21st, 2003 by

Mark Raper, chairman-CEO of PR agency Carter Ryley Thomas (CRT), doesn’t mince words when he describes what keeps his clients up at night. “Clients are telling us they’re sick and tired of the same PR… Continued

Media Databases: Cracking The Build-or-Buy Quandary

July 21st, 2003 by

It was the English poet William Blake who probably first addressed the media list conundrum, when he concluded his prophetic poem The Marriage of Heaven and Hell with the immortal words: “Enough! or too much.”… Continued

New "Image" for Philadelphia Inquirer…

July 21st, 2003 by

Yesterday (July 20) marked the debut of a new broadsheet section in The Philadelphia Inquirer called “Image.” The section essentially replaces the paper’s Sunday magazine, which folded earlier this month. However, most of the magazine’s… Continued