Tech Tools and PR: Never the Twain Shall Meet?

Score one for PR pros who think that PR is an art form and doesn't lend itself to science. Senior-level marketing executives and directors from 52 U.S.-based high tech firms
participating in a recent survey cited public relations, advertising and conferencing and events as the most difficult disciplines to measure. The study, conducted by Smith &
Suita Inc. and MarketWise Innovations, found the following stumbling blocks: