Archive: July 2003

Burson-Marsteller names Karen Doyne (ex-Ketchum) as Managing Director for Crisis Communications in the firm’s U.S. Corporate and Financial Practice… Coyne Public Relations picks Ronni Heyman (ex-eLUXURY.com) as VP/New Business Development…A shakeup in Edelman’s global operations:… Continued

Yesterday (July 20) marked the debut of a new broadsheet section in The Philadelphia Inquirer called “Image.” The section essentially replaces the paper’s Sunday magazine, which folded earlier this month. However, most of the magazine’s… Continued

In yet another example of how celebrities move messages, a new has study found that after NBC “Today” show host Katie Couric had a colonoscopy live on national TV in March 2000, colonoscopy rates nationwide… Continued

The recording industry is turning up the volume in its campaign against file sharing of copyrighted music over the Internet. Several recording groups, including the American Federation of Musicians, American Federation of Television and Radio… Continued

McDonald’s was in the deep fryer in 2002, as the world’s number one fast-food chain reeled from six consecutive quarters of lower earnings. But the Golden Arches have bounced back this year, and PR has… Continued

Mark Raper, chairman-CEO of PR agency Carter Ryley Thomas (CRT), doesn’t mince words when he describes what keeps his clients up at night. “Clients are telling us they’re sick and tired of the same PR… Continued

It was the English poet William Blake who probably first addressed the media list conundrum, when he concluded his prophetic poem The Marriage of Heaven and Hell with the immortal words: “Enough! or too much.”… Continued

The ABC’s of VNR’s are in flux. In a post-September 11 world it is much harder to get airtime for VNRs than it was before that awful day. “There used to be more room for… Continued

Two of the more frequent complaints about press coverage are when an article doesn’t have critical information that a company or organization wants in an article and when an article has an incorrect fact or… Continued

In the summer of 2002, Domino’s Pizza approached its longstanding PR agency Vorhaus & Company Inc. with a new challenge. The nation’s leader in pizza delivery was poised to introduce a new spicy-chicken product, Domino’s… Continued