PR Execs Face Long Road Back to Higher Salaries

During the go-go years in the late 1990s, a job in public relations was considered a sexy gig, even though the nitty-gritty of PR work has never quite qualified as a glam
profession. Still, as the economy -- and the number of media outlets -- soared, so too did salaries for PR execs at all levels. The salaries were often out of whack with the job
description, particularly on the agency side due to all of the dot-com companies looking to get their names in newspapers and magazines as well as on television, never mind
developing a bona fide business plan. Whatever. Some business quarters brashly predicted that the tech boom would bring unprecedented economic growth. And communication execs
would be in a good position to reap some of the riches.