Archive: April 2003

Media Insight: CFO IT

April 7th, 2003 by

The Economist Group 253 Summer St. Boston, Ma. 02210 http://www.cfo.com/cfoit Although the financial and information technology markets have seen better days, they’re still the two biggest drivers of the enterprise. Indeed, although IT has been… Continued

Media Metrics

April 7th, 2003 by

Although the media have already started to dial back on constant coverage of the war in Iraq, the conflict continues to drive the most coverage. No doubt, PR pros trying to pitch non-war related stories… Continued

Stage PResence

April 7th, 2003 by

Laura Lee has resigned from her position as PR director for the Moscow Ballet to launch her own arts, entertainment and literary PR firm. However, the Moscow Ballet, which produces a 70-100 city U.S. tours… Continued

PR Blunders, Let Us Count The Ways

April 7th, 2003 by

As a spokesperson, even the slightest faux pas could become grist for a magazine “List.” The April issue of Business 2.0 took a stab at PR with its feature, “101 Dumbest Moments in Business.” Some… Continued

Awards & Honors

April 7th, 2003 by

The PRSA recently announced that it has selected 91 finalists out of 664 entries for the 2003 Silver Anvil Award competition. Finalists include AARP, Cingular Wireless, FedEx Corp., Robert Wood Johnson Foundation and the U.S.… Continued

Web Browser: Logitech.com Press Room Gets it Half Right

April 7th, 2003 by

Logitech makes very good PC peripherals that look snazzy and work well. At Logitech.com’s press room, however, the company applies only half that formula. It offers a pleasant, inviting face that isn’t quite as courteous… Continued

Measurement Survey: Miles to Go Before the PR Industry Sleeps

April 7th, 2003 by

With so much talk about measurement — and very little accomplished in terms of developing uniform standards for the entire industry to adopt — the debate reminds one of Mark Twain’s quip about the weather:… Continued

…And Tactics

April 7th, 2003 by

Firms that have a stake in transatlantic relationships will have to take a step back to determine whether American attitudes about French and German products are a flash-in- the-pan or a long-term phenomenon. “The way… Continued