Archive: April 2003

Seven Key Steps to Proving the Value of Your PR

April 28th, 2003 by

“Return on Investment” has become Topic A in the corridors of corporate communication departments. The debate about ROI centers on two elements: the desire to “generate” ROI and the need to “demonstrate ROI.” While the… Continued

‘We Have to Stop the Madness’ (The Problem with Press Releases)

April 28th, 2003 by

They remain the PR industry’s Achilles’ heel: poorly written press releases. Rife with misspellings and typos while the real news tends to be buried underneath flowery quotes from the CEO, press releases are a sore… Continued

Earning Guidance: To Do or Not to Do?

April 28th, 2003 by

Rarely are trends in investor relations precipitated by a single event or factor. It’s a dilemma facing many public companies today – whether or not to continue to provide guidance on earnings estimates to the… Continued

Stepping up to the Plate: Key Strategies for Grand Openings

April 28th, 2003 by

For years, public relations wasn’t on the business menu at The Green Mill Restaurant chain, which specializes in Deep Dish pizza. For nearly 25 years, the $75 million company – – with 34 restaurants throughout… Continued

Media Insight: Media & Marketing edition of WSJ.com

April 28th, 2003 by

Dow Jones & Co. 100 Sixth Avenue New York, NY 10013 212.965.4162 http://www.wsj.com When WSJ.com extended its Web presence last year to include a separate section on health, Dow Jones executives said it was only… Continued

Bugaboos

April 28th, 2003 by

Deroy Murdock used to say he wrote about everything except sports and the Middle East. But in a post 9-11 universe writing stories about the Middle East has become routine for Murdock, a syndicated columnist… Continued

A Gem for Maurie Perl

April 28th, 2003 by

Maurie Perl, senior VP/corporate communications of consumer publishing giant Conde Nast Publications, will be honored today (April 28) at this year’s annual Matrix Awards luncheon in New York. The awards, presented by New York Women… Continued

IABC Mulls Annual Meeting Location

April 28th, 2003 by

The IABC says it will update its Web site today (April 28) in response to the World Health Organization warning against non-essential travel to Toronto — the site of the IABC’s annual conference June 8-11… Continued

Entertainment Events Drive PR in The New ‘Urban’ Market

April 28th, 2003 by

A new definition of “urban marketing” has come into play: reaching out to a new demographic transcending both geography and ethnicity, hard to define and even harder to reach with conventional PR tools. Hip-hop inspired,… Continued

Trend…

April 28th, 2003 by

It’s been a few weeks since all that spiel about having an order of “freedom fries” to go with your hamburger. The rumblings among U.S. consumers to boycott products from France, Germany and Russia have… Continued