Media Metrics

Although the media have already started to dial back on constant
coverage of the war in Iraq, the conflict continues to drive the
most coverage. No doubt, PR pros trying to pitch non-war related
stories have their work cut out for them. But for companies or
agencies that do have stories that can fit into the war coverage,
what are the best places to pick your spots? PR NEWS asked
MediaMap, which delivers communication management programs to
public relations agencies and corporate communications, to provide
us with the most frequently searched contacts who cover the Middle
East. Following is the top 10.

Top 10 Most Frequently Searched Contacts Who Cover The
Middle East

Name/title/news outlet

1) Tom Aspell, Producer, NBC Nightly News with Tom Brokaw

2) Carla Hunt, Contributing Editor, Travel Weekly

3) Borzou Daragahi, Contributing Writer, Money

4) Brendan Rivers, Senior Editor, Journal of Electronic
Defense

5) Neil King, Staff Reporter, The Wall Street Journal

6) Jonathan Ferziger, Reporter, Bloomberg News

7) John Yang, Correspondent, ABC News

8) Nigel Montgomery, Research Director, AMR Research

9) Joel Greenberg, Reporter, The New York Times

10) Keith Richburg, Correspondent, The Washington Post

The list includes a few journalists working at media outlets
that take on added significance during times of turmoil, including
correspondents from The New York Times, The Wall Street Journal,
and The Washington Post. NBC News and ABC News also made the final
cut as did the Journal of Electronic Defense, which makes sense
since this is the first war directed by modem. Travel Weekly is
another important element in the mix, with consumers wary of going
overseas but looking for cool travel alternatives here at home.