No Need to Know Numbers?

What quality would you prefer your CEO to have: honesty, vision, financial savvy or strong communications skills? Evidently recent events have taken their toll: Most PR
professionals responding to a recent poll by WorkinPR said they'd rather their top exec be honest than have a firm grasp of the numbers. In fact, a whopping 35 percent ranked
honesty as the top quality, with vision coming in as a close second at 32 percent. Only 8 percent chose financial savvy (perhaps they think their 401ks might be safer if the top
execs didn't know how to work the numbers). For more information or to take the latest WorkinPR poll, see, or contact Allison May at