Archive: June 2002

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Winning Webbies

June 24th, 2002 by

Looking for the best online outlets for your news? The winners of the Webby Awards and the corresponding “People’s Voice” awards were announced last week, including several choice sites for pitching: Tolerance.org snagged the Webby… Continued

Monitoring Microsoft

June 24th, 2002 by

Ziff Davis launches a new e-newsletter, Microsoft Watch, entirely devoted to the super-sized software company, covering news and business strategies coming out of Redmond, Wash. Readers will include investors, technology executives, analysts and software developers.… Continued

Goodbye, Grid

June 24th, 2002 by

Grid magazine, a spinoff of Interior Design, was shut down last week due to weak advertising rates. The pub had a circulation of about 35,000. Grid editors were laid off. (Reed Elsevier, 212/448-2300)

Kevin Smith’s Latest Endeavor

June 24th, 2002 by

If you can get beyond the … er … irreverent name, writer/director Kevin Smith’s new Web site may be the perfect site for your pop culture and movie news. MoviePoopShoot.com debuted last week with the… Continued

Recharging EMedia

June 24th, 2002 by

EMedia Magazine will relaunch in August as EMedia, The Digital Studio Magazine. As such, the pub will increase its focus on the digital studio environment, covering topics like content creation workstations, non-linear editing solutions, high-res… Continued

This Just In…

June 24th, 2002 by

In this week’s issue devoted to brand, we can’t ignore the issue of personal brand. And what company is more wrapped up in executive brand than Martha Stewart Omnimedia? The domestic diva has taken some… Continued

Pediatric AIDS Foundation Brands for Future with an Eye to its Roots

June 24th, 2002 by

Elizabeth Glaser and two other moms founded the Elizabeth Glaser Pediatric AIDS Foundation about 14 years ago at a kitchen table. At that time, mission and branding were quite clear: The goal of the foundation… Continued

PR Takes Lead Role in Effective Brand Building Initiatives

June 24th, 2002 by

The traditional assumption that brand is the territory of an ad agency is fast falling by the wayside as companies realize that communications executives have the tools necessary to build trusted brands in the 21st… Continued

Subaru Bungles with Bunny

June 17th, 2002 by

What Subaru ad execs thought would tug at the heartstrings of consumers has created a storm of problem PR from animal rights groups. The offending ad is a new spot depicting a mother and daughter… Continued

Ogilvy: Size Matters in China

June 17th, 2002 by

Ogilvy PR recently acquired H-Line, one of China’s leading domestic PR firms, creating H-Line Ogilvy, which will continue to operate separately. Ogilvy has tripled its fee income in China since 1997, and says the acquisition… Continued