Archive: June 2002

This week’s strategy is an important last word on our special branding issue: Use PR as an invaluable tool to determine whether you deliver on your brand promise. Creating a wealth of messaging around fabulous… Continued

For better or worse, companies like Ford, GM and Chevy have established their brands in the American automotive vocabulary. But come 2004 there’ll be a new kid on the block. Build-to-Order, a new American car… Continued

Don’t miss your last chance to enter PR NEWS’ Platinum PR Awards. The final deadline for entries is this Friday, June 28. All entries must be postmarked by the 28th. Winners will be announced at… Continued

Many PR practitioners have limited control over the design elements of the corporate Web site, but for those who have some say in design (or for those who have total jurisdiction over press sites and… Continued

Consumers and other stakeholders take a wary approach to corporate Web sites, according to a just-released study from Stanford University and Makovsky & Co. Although the study shows that participants trust Web sites they consider… Continued

Advertising is increasingly appearing under the guise of editorial coverage according to a recently-released study from the International Public Relations Association. “Cash for editorial” is rampant in some areas of the world, especially Southern and… Continued

The dotcom bomb. Sept. 11. Recession. The jobless rate soars and consumer confidence plummets. Corporate profits and stock prices freefall. Cost cutting becomes an imperative. But you can’t afford to let short-term conditions compromise long-term… Continued

In the restaurant business, keeping the customer happy – and well-fed – is everything. The management of Bertucci’s restaurants, a small chain of casual, Italian restaurants on the East Coast, knew its clientele was generally… Continued

Media Insight is on hiatus for this week’s special branding issue, but watch for a new Insight July 1, offering successful pitching strategies for a key media outlet.

National: Danielle Belopotosky, researcher for the Washington, D.C. bureau of The Wall Street Journal, leaves to pursue a master’s degree in journalism. Katherine Boehret assumes her responsibilities, [email protected] … Maryln Schwartz, lifestyle columnist for The… Continued