In this week's issue devoted to brand, we can't ignore the issue of personal brand. And what company is more wrapped up in executive brand than Martha Stewart Omnimedia?
The domestic diva has taken some knocks lately - from Kmart's bankruptcy, to a down-and-dirty biography written by a neighbor, to her alleged involvement in insider trading. Some
Wall Street experts are now claiming the company should distance itself from its founder (its stock dropped about 25 percent this month). But would Martha Stewart products hold
the same consumer clout without Martha's Midas touch?
PRSA issues calls for nominations for its five awards for personal achievement in public relations. The awards include the Gold Anvil, Public Relations Professional of the
Year, Outstanding Educator, Distinguished Service to PRSA and Public Service. Nominations are due July 22, and entry forms can be found at
Did you run spell check on that copy for your corporate Web site? If not, you could be risking the same blow to your brand that financial problems or other crises could cause,
according to a new study on Web credibility from Stanford University and Makovsky & Co.
