Looking for the best online outlets for your news? The winners of the Webby Awards and the corresponding “People’s Voice” awards were announced last week, including several choice sites for pitching: Tolerance.org snagged the Webby… Continued
Archive: June 2002
Monitoring Microsoft
June 24th, 2002 by PRNEWSZiff Davis launches a new e-newsletter, Microsoft Watch, entirely devoted to the super-sized software company, covering news and business strategies coming out of Redmond, Wash. Readers will include investors, technology executives, analysts and software developers.… Continued
Goodbye, Grid
June 24th, 2002 by PRNEWSGrid magazine, a spinoff of Interior Design, was shut down last week due to weak advertising rates. The pub had a circulation of about 35,000. Grid editors were laid off. (Reed Elsevier, 212/448-2300)
Kevin Smith’s Latest Endeavor
June 24th, 2002 by PRNEWSIf you can get beyond the … er … irreverent name, writer/director Kevin Smith’s new Web site may be the perfect site for your pop culture and movie news. MoviePoopShoot.com debuted last week with the… Continued
Recharging EMedia
June 24th, 2002 by PRNEWSEMedia Magazine will relaunch in August as EMedia, The Digital Studio Magazine. As such, the pub will increase its focus on the digital studio environment, covering topics like content creation workstations, non-linear editing solutions, high-res… Continued
This Just In…
June 24th, 2002 by PRNEWSIn this week’s issue devoted to brand, we can’t ignore the issue of personal brand. And what company is more wrapped up in executive brand than Martha Stewart Omnimedia? The domestic diva has taken some… Continued
Pediatric AIDS Foundation Brands for Future with an Eye to its Roots
June 24th, 2002 by PRNEWSElizabeth Glaser and two other moms founded the Elizabeth Glaser Pediatric AIDS Foundation about 14 years ago at a kitchen table. At that time, mission and branding were quite clear: The goal of the foundation… Continued
PR Takes Lead Role in Effective Brand Building Initiatives
June 24th, 2002 by PRNEWSThe traditional assumption that brand is the territory of an ad agency is fast falling by the wayside as companies realize that communications executives have the tools necessary to build trusted brands in the 21st… Continued
Subaru Bungles with Bunny
June 17th, 2002 by PRNEWSWhat Subaru ad execs thought would tug at the heartstrings of consumers has created a storm of problem PR from animal rights groups. The offending ad is a new spot depicting a mother and daughter… Continued
Ogilvy: Size Matters in China
June 17th, 2002 by PRNEWSOgilvy PR recently acquired H-Line, one of China’s leading domestic PR firms, creating H-Line Ogilvy, which will continue to operate separately. Ogilvy has tripled its fee income in China since 1997, and says the acquisition… Continued