The Public Affairs Council’s board of directors selects Ann Richardson Berkey, VP of public affairs at McKesson Corp., San Francisco, as its new Council chair. Susan K. Neely, SVP of communications at the Association of… Continued
Archive: October 2001
Branding Basics
October 15th, 2001 by PRNEWSNinety-six percent of CEOs, presidents and senior execs at some of the world’s largest firms have finally grasped that building brand is key to business. According to a new survey from Patrick Marketing Group, 53%… Continued
Crisis in the Wired World
October 15th, 2001 by PRNEWSHow a society collects news and information in a time of crisis can be a telling sign of its techno-literacy. PR NEWS asked Don Middleberg, chairman of Middleberg Euro RSCG and author of the book… Continued
Preparing For War
October 15th, 2001 by PRNEWSPresident Bush has declared war on terrorists. Thousands of reserve troops are being called to active duty. This means it’s time for your company to sort out its policies and procedures involving employees called for… Continued
PR for Toy Company Doesn’t Play Around
October 15th, 2001 by PRNEWSIn 1999, David Yang, a Russian physicist and inventor, came up with a quirky new twist on a wireless personal communicator that he envisioned as a product for young adults, with personal messaging and gaming… Continued
Media Insight: "CNNmoney Morning"
October 15th, 2001 by PRNEWSCNNfn 5 Penn Plaza, 20th Floor New York, NY 10001 212/714-7800 http://money.cnn.com While their fellow Americans are just tuning in to “Today” and “Good Morning, America,” approximately 150,000 savvy business watchers are already an hour… Continued
Media Moves
October 15th, 2001 by PRNEWSNational News Rick Flaste, former senior editor for special projects at The New York Times, joins The Los Angeles Times as features editor. Phone the editorial desk at 213/237-7000 … Keith Bradsher, Detroit bureau chief… Continued
Merrill Lynch Remains Absolutely Bullish on Communications
October 15th, 2001 by PRNEWSWhen hijacked airplanes smashed into the Twin Towers on Sept. 11, Merrill Lynch evacuated 9,000 employees — nearly 20% of its work force — from headquarters adjacent to the World Trade Center. The firm immediately… Continued
Media Moves
October 8th, 2001 by PRNEWSNational News: Robin Grossman joins Us Weekly as fashion assistant, replacing Marisa Rubin, who left to join Mademoiselle. Email [email protected]. Business/Financial: On September 24, we incorrectly reported that Betty Liu, Atlanta bureau chief for The… Continued
How’d You Get That?
October 8th, 2001 by PRNEWSWhen four sisters in Annandale, Va. launched a local car wash to benefit the Red Cross’s relief efforts, they probably never guessed the result would be a media frenzy, including coverage in The Washington Post… Continued