Crisis in the Wired World

How a society collects news and information in a time of crisis can be a telling sign of its techno-literacy. PR NEWS asked Don Middleberg, chairman of Middleberg Euro RSCG and
author of the book Winning PR in the Wired World, to comment on the profusion of electronic communication that has occurred in the wake of the September 11 terrorist attacks -- on
corporate Web sites, on frequently updated news portals and between and among individual users. Here's his interpretation: