PR for Toy Company Doesn’t Play Around

In 1999, David Yang, a Russian physicist and inventor, came up with a quirky new twist on a wireless personal communicator that he envisioned as a product for young adults,
with personal messaging and gaming capabilities. But after conducting market research, he realized an untapped market for such a device existed among young teens and tweens. These
young tech wizards loved anything that catered to their penchant for communication - they were the perfect demographic for Yang's creation.