Archive: October 2001

The PRSSA Bateman Case Study competition has selected Contiki Holidays, the largest travel company targeting 18- to 35-year-olds, as the subject of its 2002 competition. PRSSA student teams will work with Contiki to create and… Continued

Sixty-six-year-old Charlotte Beers is a legend in advertising circles. She has led three of America’s largest advertising agencies, but now she faces what is perhaps the greatest challenge of her career – branding Osama bin… Continued

Since September 11 – and especially in the wake of the anthrax hysteria seizing the country – the healthcare community has been confronting the need for a very specific bioterrorism response plan. Nancy Glick, PR… Continued

Many of the assumptions held a month ago have vanished in the dust of the Pentagon and the World Trade Center. CEOs and network anchors have cried on prime time television and we empathized with… Continued

In October 1999, the federal Food and Drug Administration (FDA) gave its blessing for soy products to be marketed as a “cholesterol-reducing food.” Suddenly, consumers who’d previously turned their noses up at tofu began to… Continued

130 Fifth Avenue New York, NY 10011 212/242-8000 212/886-9610 http://www.BlackEnterprise.com Published since 1970, Black Enterprise reaches over 400,000 subscribers each month, with a total readership of some 3.3 million African-American professionals nationwide. The pub enjoys… Continued

National News Leslie Gornstein, business reporter, leaves the Associated Press. Until a replacement is hired, Gary Gentile, business reporter, assumes her coverage of biotechnology, global trade, the video game industry, Internet companies, the aerospace industry… Continued

As if the media didn’t have enough worries prescreening bin Laden’s home videos, now opening the mail is a challenge. We confess that the current anthrax scare has even the valiant editors of PRN unusually… Continued

Tourist attractions in Manhattan and Washington, DC are noticeably empty these days. Yet cities nationwide have taken a less direct but economically serious hit from terrorism, as vacationers and business travelers cancel their travel, hospitality… Continued

The Web may not have won the media contest in the immediate aftermath of the Sept. 11 attacks but it’s making strides, according to a Harris Interactive survey of 4,610 adult Web users. Response indicates… Continued