Oh, The Places They’ll Go

The PRSSA Bateman Case Study competition has selected Contiki Holidays, the largest travel company targeting 18- to 35-year-olds, as the subject of its 2002 competition. PRSSA
student teams will work with Contiki to create and implement effective PR campaigns targeting college students with information on international travel, during one of the most
dismal travel environments in recent memory. Three finalists will present their work in Hawaii in early May.