In Crisis, It’s What You Do That Counts

Many of the assumptions held a month ago have vanished in the dust of the Pentagon and the World Trade Center. CEOs and network anchors have cried on prime time television and
we empathized with them. Workaholics are skipping work to spend more time with their families, and college students who haven't been home in months suddenly want to come visit.
Things we always thought we wanted don't seem important now, and things we would have fought long and hard for a month ago seem irrelevant today. Giving advice in these times is
not easy, nor is critiquing the efforts of well-meaning business communicators.