Archive: September 2001

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Concert Tour Promotes Peace, Love and the Original Jeans

September 10th, 2001 by

Being revered as a cultural institution has its drawbacks. Especially when you’re an apparel company with its eye on new generations of shoppers, and teens think of your duds as the stuff their dads wore.… Continued

Media Insight: New York Times Upfront magazine

September 10th, 2001 by

555 Broadway New York, NY 10012 212/343-6100 http://www.upfrontmagazine.com Upfront magazine, a joint publication of The New York Times and Scholastic Corp., is the only national news magazine specifically geared for high school students. The biweekly,… Continued

Media Moves

September 10th, 2001 by

National News: Matthew Scott joins Black Enterprise Magazine as personal finance editor. He develops, writes and edits features on personal finance and investment opportunities. Call 212/242-8000 … Jack Thomas’s position at The Boston Globe will… Continued

How’d You Get That?

September 10th, 2001 by

How do you get coverage for a – truly -dead story? Batesville Casket Co. garnered ink and airtime in outlets like Fast Company, American Demographics, ABC.com and the History Channel by rethinking its less-than-lively media… Continued

Latino Focus Puts Communities First

September 10th, 2001 by

The U.S. Hispanic population has grown 58 percent in the last decade, and the resulting $450 billion Hispanic consumer market is looking muy caliente to corporate America. Experts say bonding with the nation’s 35.3 million… Continued