Archive: September 2001

Inc. editors unveil a “dramatic and daring” redesign in the September issue. New editorial features include: Incubator, a front-of-book section devoted to new technologies, products and business models; The Whole New Business Catalogue, a management… Continued

Ogilvy PR opens an office in Ho Chi Minh City, Vietnam, deepening its presence in Southeast Asia. Attila Woodward has been appointed PR director. Congressman Gary Condit dismisses DC PR guru Marina Ein as his… Continued

To place a Job Tracker classified ad, contact Saun Sayamongkhun at 301/354-1687; fax: 301/340-3819; or e-mail [email protected]. Deadlines are Wednesdays 2:00 p.m.

Like every industry, public relations is troubled by its share of misconceptions, from the demoralizing (“PR pros spend all their time at glitzy lunches”) to the downright damaging (“Measurement is too expensive”). These myths tend… Continued

Got a great “get”? Share it with PR NEWS readers in “How’d You Get That?”. Submit your most successful pitch to Editor Peggy Stuntz, [email protected]. Published pitchers will receive an extra month of PRN tagged… Continued

Karen Miller, associate professor of the Department of Advertising/Public Relations at the University of Georgia, Athens, wins a 2001 Pathfinder Award from the Institute for Public Relations. The Pathfinder Award is awarded in recognition of… Continued

The College of Fellows of the Public Relations Society of America elects 21 new members, bringing the total number of fellows to 314 (out of nearly 20,000 PRSA members). To be considered for the College… Continued

Knowledge Networks and Statistical Research Inc. join forces to create a new joint initiative that provides marketing information for advertising and public relations pros. Menlo Park, Calif.-based Knowledge Networks provides consumer-based research information, and SRI… Continued

Reams of research show that consumers make investment and purchasing decisions based on corporate reputation. But if that isn’t enough to persuade your senior management to invest in reputation management, a new survey reveals that… Continued

Account turnover in the past decade has remained steady at about 15 percent, meaning one in six clients replaces an agency each year. Like divorce, PR breakups have become an accepted fact of life, with… Continued