Divorcing Your PR Agency

Account turnover in the past decade has remained steady at about 15 percent, meaning one in six clients replaces an agency each year. Like divorce, PR breakups have become an
accepted fact of life, with the same far-reaching and long-lasting effects on all parties. The fired agency takes a blow to its bottom line, its prestige and the stability of its
workforce. With forecasted revenues lost, employee turnover, empty offices, abandoned investments and damaged reputation soon follow.