More Reasons to Protect Your Rep

Reams of research show that consumers make investment and purchasing decisions based on corporate reputation. But if that isn't enough to persuade your senior management to
invest in reputation management, a new survey reveals that employee loyalty may hinge on your rep. According to the poll, conducted by The Cherenson Group, a New Jersey-based PR
firm, almost 80 percent of adults surveyed say they would rather work for a company with an excellent reputation than a company with a poor reputation, even if the latter offered
a higher salary. The caveat is that the higher the income, the less important reputation becomes. For those making more than $75,000, the importance of a positive reputation drops
almost 10 percent.