Reams of research show that consumers make investment and purchasing decisions based on corporate reputation. But if that isn't enough to persuade your senior management to
invest in reputation management, a new survey reveals that employee loyalty may hinge on your rep. According to the poll, conducted by The Cherenson Group, a New Jersey-based PR
firm, almost 80 percent of adults surveyed say they would rather work for a company with an excellent reputation than a company with a poor reputation, even if the latter offered
a higher salary. The caveat is that the higher the income, the less important reputation becomes. For those making more than $75,000, the importance of a positive reputation drops
almost 10 percent.
(Michael Cherenson, 973/992-7800 ext. 104, [email protected])